Apple‘s tablet market share has dropped to 50.4% in Q3 2012, down from 59.7% in the same period last year, IDC’s latest report reveals.
Samsung, on the other hand, has experienced huge growth, jumping from 6.5% to 18.4% in that same period. Amazon holds the third place with 9%, followed by Asus with 8.6% and Lenovo with 1.4%.
The old Silicon Valley joke, which claimed that “there is no tablet market, only an iPad market,” is obviously no longer true. According to IDC’s numbers, Samsung shipped 5.1 million tablets worldwide in 3Q12, up 115% from 2Q12 and 325% from 3Q11.
Things are looking very good for Amazon, also, whose rapidly expanding Kindle Fire lineup has helped it double its market share quarter-over-quarter.
Of course, Apple’s most important product of the year — the iPad mini — has just hit the market, and its effects will be seen in the next quarter. It’ll be interesting to see if it helps Apple grab a piece of its old market share back