Twilio Adds global SMS service to its Portfolio
Twilio, a cloud communication platform, is finally offering its most requested feature: global SMS support. Now, developers will be able to enable their apps and services to send and receive SMS text messages from the U.S. and Canada to more than 150 countries around the world, increasing Twilio’s SMS reach to billions of people.
Twilio will now be able to handle messages in dozens of languages including Arabic, Chinese, Japanese, Greek and Russian. Previously, Twilio allowed customers to send text messages to just the U.S., Canada and UK.
The San Francisco-based company already supports international voice calls and had hoped offering SMS around the world would be as easy as voice. But extending text messaging support proved to be a lot harder than first imagined, said Patrick Malatack, product manager for Twilio.
With Twilios powerful API connections, developers can builds SMS Apps that connect to the Twilios Cloud gateway. SMS Message delivery with Dynamic Sender Names and even programmable SMS Numbers for instant replies and messaging.
Some of the Rich features includes Unicode Support, Message Queueing, RealTime API, Global Country reach – Over 150 Countries, Status Callbacks, Logs and Reporting, Short and Long Codes, and Voice Enabled Numbers.
Malatack also said the voice industry is more mature and requires fewer carrier relationships to connect calls. But with SMS service, Twilio had to increase its carrier support from dozens to more than 1,000 operators. The company also had to come up with its own routing logic to find the most efficient route for text messages.
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