Google has just bought social marketing software developer Wildfire, which lets brands serve marketing and ad campaigns on Facebook, Google+, Twitter, Pinterest, YouTube and LinkedIn. Google bid on buying Buddy Media but lost the deal to Salesforce. With Oracle buying other social marketing leaders Vitrue and Involver, Wildfire was the last top-tier startup in the space. Wildfire has grown to 400 employees over the last four years and now serves 16,000 customers. The scoop is reported to be around $350 Million with an additional $100M in employees earn out to retain their love for the Job.
In the words of the Wildfire founders
Four years ago, we set out on a journey to make social media marketing easier and more effective. We thought our idea had potential, but little did we know what an incredible ride it would be. Not only have we helped to define and build an entirely new industry, but we’ve created a company that’s larger (from 5 to almost 400 employees in two and a half years!) and more successful (we’re proud to serve 16,000 customers including 30 of the top 50 brands) than we ever imagined.
Today we are about to start a new chapter of our story and we couldn’t be more excited to share the news: Wildfire is joining Google! We truly could not think of a more perfect home for Wildfire. It makes us so happy to know that joining with Google will make it easier for us to realize our vision of changing the way the world markets and enable us to live up to our commitment to make Wildfire an incredible place for our team and our customers.
Wildfire believes that over time the combination of Wildfire and Google can lead to a better platform for managing all digital media marketing. For now, we remain focused on helping brands run and measure their social engagement and ad campaigns across the entire web and across all social services — Facebook, Twitter, YouTube, Google+, Pinterest, LinkedIn and more — and to deliver rich and satisfying experiences for their consumers. To this end, Wildfire will operate as usual, and there will be no changes to our service and support for our customers.