Facebook today announced the launch of verified pages and profiles, which will make it easier for users to find official fan pages and accounts for top brands, celebrities, government officials and other public figures.
Like on Twitter, verified accounts on Facebook will be denoted with a small blue icon with a checkmark in it. It will appear next to the user or page’s name on their Timeline, in search results and elsewhere around Facebook.
Verified Pages belong to a small group of prominent public figures (celebrities, journalists, government officials, popular brands and businesses) with large audiences. This update is rolling out to profiles as well.
Although Twitter has had verified accounts for years, Facebook did not, even when it began its push to get celebrities on the platform with the launch of its subscribe feature, now called “follow.”